Kinesio @ the Olympics Since donating Kinesio® Tex tape to over a quarter of the national teams participating in the 2008 Games in Beijing, Kinesio® has enjoyed a meteoric rise in popularity as some of the world’s foremost athletes embraced the revolutionary muscle therapy in front of an audience of billions. Accompanied by the catchphrase “tattoo or tape,” Kinesio® Taping has subsequently been featured on local and national TV stations such as NBC and MSNBC, as well as an ever growing list of international media and print publications which includes Sports Illustrated, Men’s Health, Popular Science and Runner’s World.      
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